Amy Martin – Digital Royalty

I first noticed Amy Martin’s work while she was with the Phoenix Suns. Notably, during her successful career as the Suns digital strategist, Martin put in motion a triumphant twitter campaign for Shaq. In my opinion this campaign not only soared Shaq’s own brand into greatness, but also propelled Twitter into it’s current intergalactic ridiculousness - I know that is a bold statement, but I fully stand behind it. Martin revamped the simple communication tool so she could reinforce and rebuild brands. Simple and effective. Martin has since founded Digital Royalty, a digital sports branding company. We caught up with her to ask her some not-so-random questions.

What did you want to be when you were a kid?
A marine biologist until I learned I had to study amoeba for way too many years before I could even get in the water with dolphins. Last week, I had a brief desire to be a ghost chaser. Often times, I think it would be rad to deliver flowers all day.

Best advice you could give to someone coming out of college…
Scroll through your contact list, or at least a portion of it, once a week and make sure you’re making an effort to keep in touch with the people you care about and/or respect. Relationships are still everything. You never know who you can help or who can help you.