jeffstaple – Staple Design

It must be an incredible feeling to inspire and influence people without ever knowing you are doing so. Jeff is a humble individual. I might appreciate that most about him. He is the reason I started Left Field Project. Five years ago I decided to contact Jeff and so my journey began. It all started with wanting to know what makes him do what he does.
I admire Staple’s unwavering passion and drive, but what intrigues me most is his brand sense. His eye for design is obviously remarkable, but his ability to understand a brand and business and know how to communicate that idea is unlike any other. He is a mogul. He is an icon.
But most of all, he is someone who is truly admirable.

A small look into our interview:

What keeps you going?
There are 2 things that keep me going.
One is creativity and inspiration. The amount of creativity that wants to come out of me never ceases to amaze me. I always think, “this must be the last season we do… How can I come up with yet another collection?” But somehow I always manage to do it. It amazes me.
The second is my team. Whenever I feel burnt out, I see the 15-20 people that work for me and I know they count on me and my decisions to keep food on their table and a roof over their head. They’re like my kids. I can’t be selfish and just stop working because I feel like it.
Other lives are at stake now. It’s real.